Networking and Sex
Small Business Marketing Show // Episode 46 // 29 May 2013
Get your mind out of the gutter…
We're talking about the noun not the verb today.
I had no idea, but apparently men and women approach business networking differently.
Yes it seems we men simply want to get to the point (i.e. the money).
And the ladies want a relationship (among other things).
Now, lest you think I'm simply making up these outrageous theorems I spoke with a very smart lady named Hazel Walker who, along with a couple of gents, figured all of this out and wrote it down in an excellent book titled…
Oh…and those gents she worked with: Dr. Ivan Misner (founder of BNI) and Frank DeRafelle, Jr.
The trio surveyed 12,000 business people to discover their perceptions about networking.
The results are fascinating…and guaranteed to help improve your (business) results with members of the opposite sex.
Now, about that conversation I had with Ms. Walker…I recorded the whole thing. In precisely 44-minutes and 26-seconds she tells all.
Listen to this episode