Small Business Marketing Strategies

How to Get More Clients on A Low Budget

November 29, 2011

Well, the response to my email asking you to send in your marketing questions was huge…I’ll be sifting through the emails for a few more days. One thing is clear…a whole lot of you out there in Internetland want to know how to get more clients with little or no marketing moola. That’s a tough [...]

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How a 12 headed, one-eyed monster made me an extra $60K

November 11, 2011

I hate committees… In every organization I’ve been in they’ve been the 12-headed, one-eyed swamp monster that pulled all the life, all the energy in the organization down into the fog covered, green ooze of their ghoulish lair. But for one… There is one committee (and only one) that I would never go into the [...]

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The Scariest Thing in Your Business

October 31, 2011

The scariest number in your business…one (of anything) One largest customer…if any ONE client is more than 20% of your revenue…you’re just asking to suffer. One day, that client will leave…and you could experience a B.E.E. (Business Ending Event).

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Offline Marketing is Dead

October 26, 2011

Yes, you heard it here first. Offline marketing is dead, gone, sayonara! If you don’t have 4372 Facebook fans by noon tomorrow…you’re toast. In fact, you might as well just fold up shop right now. At least that’s what the “image ad agencies” and “social media marketing” guru’s want you to believe. They’re running about [...]

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Your Social Media Marketing Questions Answered

October 18, 2011

Social media, social media, social media… Its all the buzz with the kids these days, and whenever I give a speech or a seminar I get peppered with questions about it…so lets do some QA today. QUESTION: Whats the best social media for business? STEVE: Email. (and you’re thinking What?) Yes, email is the original [...]

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The Ugly Truth About Referrals

October 5, 2011

Referrals, referrals, referrals… Boy have I been getting a lot of questions about referrals! How do I get more referrals? Why would someone refer me? (good question) What’s the best way to get referrals? Don’t people get annoyed when I ask for a referral? For the love of Mike, what is the big hang up [...]

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The #1 Reason Ads Fail

October 3, 2011

A prospect confided in me… “Business is down Steve, and we’re spending more on advertising then ever before. You’ve seen our TV ads…are they good?” Well… No. I hear this or some variation on it all too often. Then I get a look at the ad (doesn’t matter if it’s on TV, radio, the Web, [...]

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Top 10 Ways to Never, Ever Be A “Commodity Business” – Letterman Style

September 30, 2011

No one should ever have to suffer inside a commodity business…”it just ain’t no fun!” Here are the top 10 ways to get out, get happy and get profitable: #10. Get better marketing. Use direct response, lead generation strategies to get prospects to call YOU for free information…then follow-up forever. (Only 10% of prospects ever [...]

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How to Get Heaping Buckets of Free PR in Less Than 5 Minutes a Day

September 15, 2011

Would some free PR help you get more clients? You bet! But you’re not getting the PR you’d like to have for one simple reason…you don’t know how to get it…you don’t know what to say…and you don’t know who to talk to (OK that’s three reasons). There’s plenty of information out there (according to [...]

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The Lazy Man’s Way to Get More Clients

September 1, 2011

I know that to get more clients and grow my business I need to work hard and work consistently to introduce my business to potential clients. But I have to admit…I don’t like hard work. And I like repetitive, monotonous work even less! But I need clients, just like you. So I create systems to [...]

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