Inbound vs Outbound Marketing. Who wins in a knife fight?
// 05 November 2012
Lots of talk these days about inbound vs outbound marketing.
If you're part of the inbound marketing crowd, you peer over your latte with disdain for outbound marketers with their plaid jackets and offers of goods for sale.
If you're in the outbound tribe, you think…
"Relying on the all powerful Google to send you leads. Just wait until the next Purple Petunia update…your site will go from Page 1 to Page 342."
Here's the problem with this debate…
At the center is the word "OR."
This inbound vs. outbound choice is a false one.
The best inbound marketers are blogging and doing social media and generally getting themselves found.
Then they're using outbound emails and offline marketing to drive sales.
The top outbound marketers are driving web traffic and social media engagement using offline media--direct mail, TV, radio and print.
They work better together.
If I'm designing the ideal strategy for a company it's outbound marketing (probably direct mail or paid search) for quick results…
Combined with a strategically planned blog to begin building an inbound stream of leads (this takes time).
Studies show that inbound leads generally cost less to acquire.
But you NEVER want to be reliant on one or just a few sources of leads.
ANY lead acquired at break even or at a profit is a good lead.
P.S. Looking for a clear path to generate leads consistently? Let's talk.