Matt writes in from England:
“What are your thoughts for generating traffic for the top of the [marketing] funnel?”
(That’s the best consultant answer ever!) But seriously…it depends on WHO you want in the top of your marketing funnel (or system as I like to call it).
But nobody wants to decide “WHO” they want to sell to, because deciding who, require that you decide “who not” to market to.
And we all have the delusional notion at some point in our business life (usually when we’re starving at the beginning…but some never shake it) that we’d really like to sell to anyone with a heartbeat and a wallet.
(That’s a slightly more qualified prospect than “anyone who can fog a mirror”…the wallet presumes they might have money. ;-)
Here’s the deal…
YOU get to decide WHO your business will serve. You can serve people who want the lowest price, like WalMart, or not.
You can decide to serve the wealthiest people on the planet, like Trump, or not.
Or anyone in between, big, small, smart, dumb, rich, poor, black, white, red, yellow or pink…you get to decide.
But until you DECIDE, you’ll have a hard time finding anyone to sell to…because you can’t recognize them. You haven’t decided what they look like!
And that’s the great irony of marketing. You have to get narrow to go big.
This is the #1 problem I help people solve, and I just might be able to help you.